When communications is everyone’s second job,
it ends up being no one’s first.
I bring your website, socials and communications back in sync, so you sound like yourself everywhere you show up.
Communications as they should be. One person, senior experience, no agency overheads.
“During her time as Head of Admissions and Marketing at Immanuel College, pupil applications and acceptances increased significantly, and the school roll reached its highest level in the College’s history.”
Gary Griffin, Former Head Master, Immanuel College
How I work
If your website and socials are working, I will say so. I don’t invent problems to sell fixes. Thirteen years running school admissions and operations taught me which flaws actually cost enquiries and which ones only bother designers.
The problem
The website says one thing. The newsletter says something else. Social media goes quiet for weeks, then bursts back with a post that sounds and looks like a different organisation entirely.
Green Thread is the fix: a communications consultancy for schools and businesses, based in Mill Hill and working across North West London, Central London and Hertfordshire. One person, thirty years experience and knowledge across media and client relationships, who has done this work from the inside, and knows exactly what it takes to get it right.
How it works
Start with a free Snapshot. One page, three quick fixes. With you within 48 hours.
Want the full picture? The complete Audit covers your whole website and social, giving you a full written report, and also available - a mockup of your homepage rebuilt the way it should look.
From there, some clients simply take the fixes and action them. Others keep me on to make the changes, and handle communications properly on a monthly retainer.
Snapshot, audit, project work or retainer; the same knowledge and experience sits behind it all.
Services
Website Audits: know exactly what’s costing you enquiries, and what to fix first.
Social Media Audits: see what’s working, what’s wasted effort, and what to do instead.
Communications Support: senior capacity for campaigns, launches or the day to day, without a full-time hire.
Content & Copywriting: words that sound like you, written to move people from reading to enquiring, from enquiring to enrolling.
Stakeholder Engagement: the right message to parents, staff, customers, governors, even when the news is difficult to share.
Admissions Communications: your enquiry and application journey, shaped by someone who has run it from the inside.
Workflow and Back-Office Hubs: Simple tools that take repeat admin off your plate, from tracking enquiries to the jobs you do every week.
Business Results
I rebuilt Princess Esther Beauty’s (@princessestherbeauty) booking journey.
Her visibility score went from 38 to 72.
Her product was great. People couldn’t see how to engage.
My Snapshot quick fixes sorted that.
Contact details visible. Prices visible. Google Business Profile up and running. Problem solved.
Happy client. Bookings selling out.
Pricing
Retainers from £325 a month. Three month minimum, then rolling.
“Sarah is one of the most professional people I have worked with. She remains calm under pressure, is an excellent communicator and always pitches her tone perfectly.”
Caroline Field, Former Head Teacher, Menorah Foundation School
